Monday, October 13, 2008

Gimme back my gym dues!

If you belong to a "health club," you already know their business model flat out stinks!

If you don't, all you have to do is look at the tons of mail you get from the new, "hot" McFitness chain coming to your town or neighborhood.

Around here, it's the guys with the gaudy yellow equipment, the ones with the owners who want you to pay for their fitness business education or the ones with "fitness trainers" in their commercials who are barely dressed and educated to match their outfits.

If you go to McDonald's with money, you are going to get some food. If you go to a car dealer with money (or credit), you are going to get a car. Going in, you know what you want during both of these transactions, and unless the business is run by baboons, you're going to get what you came for!

What about when you join a "health club?" The gaudy yellow equipment clowns send mailers around bragging about how much equipment they have, their "cardio theaters," child care centers, juice bars (think 1,000 calorie milk shakes) and "group fitness studios."

Do you know what's missing from those advertising mailers?

What's missing is the assurance that you'll get the one thing for which you should be joining a "health club": HEALTH AND FITNESS!!!

You join McFitness and the "sales professional" (who was a high school student or janitor the week before) tells you that their "fitness training professionals" will design a "personalized" fitness program "guaranteed to work!"
The problem? Their "professionals" don't know a bicep from a bicuspid, a scapula from a scallop or functional movement from a bowel movement!

The "personalized program?" It's the same program "personalized" for the previous 243 members the "fitness professional" saw!

"Guaranteed to work?" Try asking for your money back after the program fails! And it will fail 99% of the time because of boredom, a lack of real challenge and no real,
Yes, I'm highly critical of big box gyms. I used to work for one, and I was critical of their complete lack of cogent programming or real client service then, too.

Now, I want all those big box, "McFitness" gyms to be really, really mad at me.

So here's what All-Star Sports Academy is going to do: we're going to pay you back for all the hours you wasted in the gym not getting what you paid for!


Enroll in Power Fitness Camp for Women for 6 months, show up, have fun and get in shape... and we'll pay your gym dues for those 6 months!

It's all explained on postcards you may have already seen around the Ocean County area that look like this:


What are you waiting for?

Call us today at 732-597-3725 and tell us "I want my gym dues back!"

We'll tell you how to get started ASAP.

C'mon! Have fun, get in great shape and help us p**s off the big box McFitness gyms that aren't getting the job done in the first place!!

Oh, did I mention that you'll get over $100 in fitness bonuses just for enrolling? Well, you will! T-shirts, cookbooks, fat loss guides and other stuff to help you get the body you deserve & feel great & have fun doing it!

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